The idea

In order to nurse discreetly while out and about, Christine creates herself a nursing top.
Her midwife is the first to rave about it. Her friends all want their own.
She recruits her brother Vincent and together they start Momzelle with one idea in mind:
to help other women feel comfortable and confident breastfeeding in public.


Christine & Cecile





The launch

After many prototypes to find the right fit & quality, Momzelle launches its first four tops.
The small line is shown at the Montreal Parents & Kids Fair, as well as the Toronto Baby Time Show in Spring 2008.  
Breastfeeding apparel is still relatively unknown at that time and women are amazed by the idea. 




The best baby shower gift

The Momzelle nursing top is named best baby shower gift by CBC Radio One !




Breastfeeding on TV: Momzelle at CBC's Dragons' Den

The whole process of being chosen, then filmed for this CBC reality show was very exciting!
The Momzelle segment aired March 3, 2010. 




Best socially minded business

Momzelle wins the prestigious Canadian Youth Business Foundation
Chairman's award for 'best socially-minded business' in Canada!




The seamless experience

Introduction of the best selling Momzelle seamless nursing bra !




Great customer experience

Momzelle wins Pure Play of the year for small business from Canada Post
innovation awards for providing a great customer experience;
from shopping, shipping to returns.




Celebrating 10 years

Over 29K likes on our Facebook page;
 Over 5000 positive product reviews from satisfied customers;
Over 150 independant retailers sell our brand;
New styles added every season to our nursing wear collection.