World Breastfeeding Week 2019

August is Breastfeeding Awareness Month.  The aim is to promote community and professional support for new mothers.  The month kicks off with World Breastfeeding Week, August 1st-7th. 

 The slogan for this year's World Breastfeeding Week is Empower Parents, Enable Breastfeeding.  

From the WBW website: 

The #WBW2019 slogan “Empower Parents, Enable Breastfeeding” was chosen to be inclusive of all types of parents in today’s world. Focusing on supporting both parents to be empowered is vital in order to realise their breastfeeding goals.

Empowerment is a process that requires evidence-based unbiased information and support to create the enabling environment where mothers can breastfeed optimally. Breastfeeding is in the mother’s domain and when fathers, partners, families, workplaces, and communities support her, breastfeeding improves.

We can all support this process, as breastfeeding is a team effort. To enable breastfeeding we all need to protect, promote and support it.

YES! I could not agree more with the slogan! 

Learn more about the objectives of this fantastic initiative here