Momzelle came to life when a new mom was looking for something to wear while feeding her baby. Christine felt there must be more options then tugging at layers or exposing her belly. She crafted her own simple nursing top and was overwhelmed by the response of her midwife and mom friends! They all wanted one too.
She quickly recruited her entrepreneurial-spirited brother, Vincent, and together they started Momzelle with one mission in mind: to help other women feel comfortable and confident breastfeeding in public. While Momzelle is growing, Vincent gets married and begins a family of his own. Breastfeeding has an even bigger role in this man’s life! His wife, Sara, nurses their two children while joining the Momzelle team as social media/community manager.
Vincent and Sara are now running Momzelle and continue each day working with the mission of offering you the best possible nursing wear on the planet!
Your response has been amazing. Many of you have more than five Momzelle nursing tops in your wardrobe and we feel blessed that so many moms love Momzelle nursing wear.
Being comfortable and confident breastfeeding anywhere is how we hope all women feel. As we all know, when mommy's happy, baby's happy too!
- Sara, mom and co-owner of Momzelle
Awards & Recognition
As Canadian entrepreneurs, we've worked really hard to build Momzelle into a leading brand of nursing wear. We are so grateful to have received recognition over the years from a wide variety of organizations and peers.
Here are a few of our proudest moments:
Canada Post E-Commerce Innovation Award
Momzelle won in 2016 for the Pure-Play of the Year! This award recognizes a small online business that offers a great shopping experience, highlighted by excellent customer service.
Best Young Entrepreneurs
In October 2011, we went to the Desjardins Gala at the beautiful Château Frontenac in Quebec city where we received the "Best Young Entrepreneurs" award by the Desjardins Bank.
Best Socially-Minded Business
In 2011, Momzelle won the "Best Socially-Minded Business" CYBF Chairman's Award (now Futurpreneur Canada).
Canadian delegate at the G-20 Summit
Momzelle's co-founders, Christine and Vincent, were official Canadian delegates at the 2010 G-20 Summit in Toronto. They represented young French-Canadian entrepreneurs.
Featured on Dragon's Den
We pitched our Momzelle nursing tops to the dragons. Did we get a deal?
The segment was aired March 3, 2010.
Top pick for baby shower gifts
Momzelle nursing tops are presented as the top pick for baby shower gifts by Catherine Richer on the French version of CBC Radio One, Radio-Canada Première Chaîne . "A gift that moms will really use", says Catherine Richer.
